Prof. Anubhuti Yadav

Anubhuti Yadav

Designation: Professor, New Media
Phone No.: 011-26741355
Email ID: anubhuty[dot]yadav[at]iimc[dot]gov[dot]in

Brief Profile

Prof. Anubhuti Yadav is the Head of the Department of New Media and Course Director for the Digital Media Course at IIMC. With over 20 years of experience in teaching and research, she has contributed significantly to media literacy, fact-checking, and digital education in India. A Google-certified Factchecker, she has led numerous workshops on fact-checking and verification for journalists and educators. As an advisor to Facebook's Digital Literacy project and a key figure in Google's News Initiative Training Network in India, she continues to promote media literacy. She has also conducted workshops and training programs for prestigious institutions such as the National Defence College, Defence Services Staff College (Wellington), Army War College (Mhow), Lal Bahadur Shastri National Academy of Administration (Mussoorie), Forest Research Institute (Dehradun), Indian Postal Academy (Ghaziabad), MCR HRD Institute of Telangana, and the Institute for Studies in Industrial Development (ISID), New Delhi. She has also been invited as a speaker by various national and international organizations, including UNESCO, UNICEF, WHO, and Google. Prof. Yadav has received numerous accolades, including the Innovative Use of ICT in Education award and the Web Wonder Women Award from the Ministry of Women and Child Welfare. She has written books on Media Literacy and New Media.

 
Qualification

  • Ph.D, SUSI Scholar 2022, Cronkite School of Journalism Arizona State University. Certified from US State Department and ASU. 

  • M.Sc (Mass Communication and Technology). 

  • Qualified UGC National Eligibility Test (NET).

 
Area of Interest/ Specialization
  • New Media, Brand Management, Digital Marketing, Social Media Management
 
Experience
  • Assistant Professor- CIET, NCERT 
  • Associate Professor, New Media IIMC 
  • Professor, New Media, IIMC
 
Awards and Honours
  • Public Relations Society of India (PRSI) National Award for the Best PR and Communication Teacher 2024.
  • #WebWonderWomen 2019 honour organised by Ministry of Women and Child Development and twitter for using twitter to create awareness on Fake News and Misinformation. 
  • Women of Excellence Award by Women Economic Forum ( WEF) 2019.
  • Public Relations Society of India 2018 award for contribution in field of Mass Communication Innovative Use of ICT in Education award during the ICT Conclave on Education 2016 organised by DELL. 
  • Best Programme awrads for the programme on Second lt, Arun Khetarpal, Bachendri Pal, and Basanti Devi in the13th, 14th & 15th All India Children‘s Educational Audio Video festival.
 
Publication (Top 10)

  • Information and Communication Technologies in Higher Education: An overview, Communicator, Vol LIII ( 3) , July-Sept 2018 ISSN: 0588-8093

  • “Brand Communication through Facebook altering Consumer Psychology” “Journal of Content, Community & Communication” of Amity School of Communication, Amity University Madhya Pradesh, Gwalior, June, 2017 (Year-4, Vol.7) ISSN: 2395-7514

  • Data Literacy in Journalism Education, ICMS 2015, Changing paradigm of Media in Digital landscape 2.0, Amity Journal of Media and Communication Studies, Amity School of Communication, Amity University, Vol 5 No. 3 march 2016, ISSN 2231 1033

  • Media Studies in school Curriculum: Journal of India Education, Feb 2011, ISSN 0972-5628

  • Media literacy initiatives in India, , Communicator, Vol XLII No. 1 Jan- December 2007, Indian Institute of Mass Communication, New Delhi ISSN 0588-8093

  • Exit polls in India, South Asian Journal of Political Science, Dec 2007, Vol 8 ISSN: 0972-4613

  • ICT Literacy for Sustainable Development, Media and Information Literacy Inter cultural Dialogue, 2015, published by Nordic Information centre for Media and Communication Research, University of Gothenburg ISBN 9789187957130

  • Internet Trolling: Challenges for female journalists and activists, Media and Information Literacy: Reinforcing Human Rights, Countering Radicalization and Extremism, published by United Nations Education Scientific Cultural Organisation ( UNESCO) 2016 ISBN: 978-92-3-100177-2

  • Violence and Aggression amongst adolescent: Media literacy as an intervention, Media and Children, Issues and perspectives ISBN 978-93-82816-22-5

  • ICT and the Indian Education System: Challenges and Possibilities, India Connected, Mapping the impact of New Media, Sage Publications (2016) 978-9385985027

 
Research Projects
  • Co Project Director, Women in News and Entertainment Media in India, ICSSR .
Link of Personal website/blog: